As part of a statewide effort, Florida Hospital is launching the Pink Army campaign to generate greater awareness about the life-saving benefits of annual mammograms and early detection.
When a “soldier” enlists in the Pink Army, he or she receives a set of specialty dog tags. Soldiers have the opportunity to move up the ranks through different missions, like attending or hosting events, volunteering, or getting a mammogram. As soldiers complete missions, they move up the ranks and receive additional rewards. The dog tags are also good for discounts, specials or free gifts through local and statewide participating vendors.
Breast cancer is the second most common cancer found in women but because of increased awareness, early detection and advanced treatments, cancer deaths have begun to drop at all stages of the disease.
As part of the Pink Army campaign, the Florida Hospital Foundation is also accepting donations for its Mammography Fund to help provide mammograms for women who can’t afford them.
Businesses and organizations can also participate by offering a discount to Pink Army soldiers, holding a Pink Party and putting Pink Army information in their stores/offices.
The Pink Army campaign, which began in Volusia and Flagler counties three years ago and has since spread across the state, will be in the Tampa Bay area for the first time this year.
To learn more about the Pink Army campaign, sign up to participate or register to offer discounts to soldiers, go to www.JoinThePinkArmy.com.